The assumption is that the Media is clearly biased for Conservatives. We aren't talking about a little bias, such that all humans are susceptible to. We are talking about massive bias against conservative, Conservative ideas, and conservative politicians. Bias that leads to dishonest and deceptive reporting.
That assumption makes for a nice short hand. If you read the article in which FAIR suggested that the media were biased in how they select liberal and conservative panelists, you will see that they provided several examples of this bias on a variety of networks. This is very time consuming. Proponents of liberal bias, like the MRC, don't have to do nearly as much work, because they can assume already that their audience agrees that the media is awful.
Another favorite "proof" of media bias is that polls indicate that many Americans believe that the media is biased. Funny that, after decades of conservatives telling Americans that the media is biased a lot of them believe that they are biased.
The Media Research Center's 2004 campaign was called "Tell the Truth," by which they mean present conservative beliefs. The truth is that the economy is going gangbusters. So stories that suggest that Wal-Mart reported a drop in holiday spending, are clearly examples of liberal bias. Stories that report the difficulties our troops face in Iraq are also liberally biased. Stories that report that President Bush's economic policies are working wonderful are "telling the truth." Simple.
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