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First of all isn't saying it's Extra Smooth and Creamy a lot like saying "It's just like our product, only better?" Why not make it that way all the time?
Secondly, out of a blind taste test, two out of the three people I imposed it on thought that the regular peanut butter cup was in fact the special "extra smooth and creamy one." That's not a large enough sample to mean much, but it's means something. Sort of.
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