What's a Conservative Ideologue to Do?

There's an interesting post by Jeffrey Feldman over at the Huffington Post about Conservative Ideologues and how they are handling Senator McCain.

Rather than back McCain, right-wing pundits seem poised to turn Sen. McCain into a cartoon effigy of all they claim is wrong with American liberalism. In this way, pundits like Coulter and Limbaugh will be able to argue simultaneously that McCain lost because he was 'too liberal,' and that a Democratic victory will bring disaster because a President Obama will be 'too liberal.'

By supporting McCain, right-wing pundits risk the loss of prestige that comes with backing a losing candidate. By turning against McCain, they can blame Republican defeat and predict doom for the country with the same argument. Anti-McCain right-wing pundits, in other words, can advance their goal of staying relevant in a rapidly shifting media environment where their access to the White House and to Congress will likely be limited relative to what it was during the Bush years.

Makes sense to me.